Viking Footwear is a Norwegian footwear company founded more than 100 years ago. Viking is renowned for its premium, high-quality natural rubber boots and other shoes, made to enable an active life outdoors. Just like the Moomins, Viking loves exploring the outdoors with friends and family – making this a perfect brand collaboration. Viking re-designed four […]

A Home – The World of Carl and Karin Larsson is a book in which lifestyle expert Elsa Billgren shows Carl Larsson-gården in a way in which it has never been seen before. The book offers a historical context combined with beautiful photos, recipes and illustrations to give all admirers of the turn-of-the-century artists the […]

Polhus was established in 2001 and is one of the fastest growing brands in e-commerce of wooden houses in the Nordic region. They sell self-designed cabins, sheds, saunas, playhouses and much more. Using inspiration from Sven Nordqvist’s Pettson & Findus illustrations, Polhus designed a house just like Pettson’s. The Pettson & Findus playhouse is delivered […]

Internationally renowned watchmaker Stepan Sarpaneva created the first Moomin watch in 2017. The watch broke records as it sold out faster than any similar watch in Finland. The limited batch of 50 timepieces sold out in one minute and 36 seconds. In 2020, Sarpaneva created a new limited edition watch for the Moomin’s 75th anniversary. […]

Billebeino is a Finnish lifestyle brand founded by former NHL-player and Stanley Cup finalist Ville Leino. Ville’s passion for sports and expression through art came together to inspire the brand. Billebeino creates everyday staples like tees, sweatshirts, hoodies, caps, and beanies that are responsibility made – 40% of their garments are made of Pure Waste […]

Stig Lindberg (1916-1982) is one of Sweden’s most important post-war designers. For Stig Lindberg, accessibility and usability were of utmost importance. He was never finished with a pattern but would always add, update and develop color schemes and present new versions that would fit the aesthetic ideals of the time. Stig Lindberg’s art treasure is […]

Mamma Moo stands for the joy of movement as the books have challenged the preconceptions about physical limitations and inspired children to curiosity and movement through stories and songs. Friskis&Svettis is a “movement for movement” that, for as many years as the Mamma Moo books have existed, has offered easily accessible and fun-filled training of […]

Lollo and Bernie are the beloved mascots of Nordic Leisure Travel Group. Lollo is a giraffe, and Bernie is a bear. Their primary target audience is children aged 3 to 7, but kids of all ages enjoy interacting with Lollo and Bernie. Lollo has been charming children since she became their mascot in 1976, and […]

Stelton and RIG-TIG are known for their kitchen and home products with sleek Danish designs. In 2020 the companies created their first licensed Moomin collaboration. When the first Moomin and Stelton collaboration was launched in 2020, Michael Ring, CEO of Stelton said: “We were very excited about this collaboration, particularly as the Moomins have such […]

The milk producer BPI saw the need for a healthy dairy product made in Sweden that is suitable for children. In collaboration with Rights & Brands, BPI identified Mamma Moo & Crow as the perfect brand do license for its new milk-based drink. The Mamma Moo & Crow milk is a flavored milk that is […]

Elodie Details is a Swedish design brand founded by Linda Sätterström in Stockholm 2005, shortly after her daughter Elodie was born. The idea was to develop everyday baby products with beautifully combined design and functionality. Sätterström’s DIY-project has since then grown into a creative brand with a wide range of innovative baby products that can […]

LPP S.A is a company with Polish roots that manages five recognizable brands: Sinsay, Reserved, House, Mohito, and Cropp. In the last 30 years, LPP Group has become the largest fashion company in Central and Eastern Europe. Today, they operate a chain of over 1700 stores across 40 countries worldwide. The Moomins have been very popular […]

Rights & Brands’ first choice when becoming the licensing agent for Lollo & Bernie was the licensee Teddykompaniet. Teddykompaniet is an expert on plush toys, but also has a big assortment of other products suitable for the Lollo & Bernie brand. Their wide distribution was also essential when launching Lollo & Bernie in the Nordics. […]

In 2021, Polarn O. Pyret started collaborating with children’s book author Sarah Sheppard on design. The first collection was based on Sheppard’s popular books about dinosaurs. Thanks to Sheppard, both adults and children have become experts on dinosaurs, sharks, and forest animals. Polarn O. Pyret wants to encourage reading and the time you spend together […]