Mamma Moo and Crow with Friskis&Svettis
Background
Mamma Moo stands for the joy of movement as the books have challenged the preconceptions about physical limitations and inspired children to curiosity and movement through stories and songs.
Friskis&Svettis is a “movement for movement” that, for as many years as the Mamma Moo books have existed, has offered easily accessible and fun-filled training of high quality for everyone. That resulted in a perfect match for collaboration for children – movement videos with Mamma Moo and Crow.
About
Brand
Mamma Moo & Crow
Licensee
Friskis&Svettis
Territory
Sweden
Category
Promotional activity
Timeline
The videos were released in three batches, the first one in the spring of 2021.
The Collaboration
In total, three digital and free movement videos, recorded with a Friskis instructor, children and Mamma Moo and Crow, were released. The target group was children between the ages of 2 and 6 and their parents.
The platform was a landing page on the Friskis’ website, www.friskissvettis.se, and spreading the word using all Friskis&Svettis’ channels. The aim was to promote the joy of movement and inspire children to read more!
Results
The videos were released in three batches, the first one in the spring of 2021 and the last one in the winter of 2022. Due to high demand, Friskis&Svettis prolonged the collaboration during 2023.
The videos have been a huge success with over 90 000 unique page views and long viewing times.
Interested in a collaboration?
Get in touch!
Pia Lindén
Senior Brand & Sales Manager
