Stelton and RIG-TIG x Moomin

Background

Stelton and RIG-TIG are known for their kitchen and home products with sleek Danish designs. In 2020 the companies created their first licensed Moomin collaboration.

When the first Moomin and Stelton collaboration was launched in 2020, Michael Ring, CEO of Stelton said:

“We were very excited about this collaboration, particularly as the Moomins have such a wide appeal to both young and old. With new books being published and new animated movies coming out, we believe there will only be an increased interest in Moomin in the coming years and we are happy to be part of the journey.”

Since then, Stelton and RIG-TIG has launched new products annually.

About

Brand

Moomin

Licensee

Stelton & RIG-TIG

Territory

Worldwide

Timeline

Stelton launched the first Moomin collection in 2020.

The Moomins and their friends are a curious bunch of characters that like to explore their surroundings. Their key values include adventure, freedom, and respect for nature. Therefore, it seems only natural that our assortment corresponds well with these values”

– Michael Ring, CEO, Stelton

The Collaboration

The Stelton and RIG-TIG Moomin collection features some of the company’s most popular products, including drinking bottles, to-go cups, and vacuum jugs adorned with illustrations from the beloved Moomin universe.

The Moomin ABC children’s products have been specially designed for small hands. Both the regular plate and the deep plate have organic shapes that make them easy for children to hold. The low, curved edge helps keep food on the plate, while the engaging graphics encourage children to play with letters and numbers.

Results

The first collection was very successful and Stelton and RIG-TIG launched a second one within a year later.

In 2022, RIG-TIG joined the initiative Reading, Writing and the Moomins with its Moomin ABC collection.

The success of the Moomin collections has resulted in Stelton and RIG-TIG launching new products annually. In 2025, the celebrate the Moomin 80 anniversary.