The Mamma Moo and Crow Milk
Background
The milk producer BPI saw the need for a healthy dairy product made in Sweden that is suitable for children. In collaboration with Rights & Brands, BPI identified Mamma Moo & Crow as the perfect brand do license for its new milk-based drink.
About
Brand
Mamma Moo and Crow
Licensee
BPI in collaboration with other Swedish producers of milk
Territory
Sweden
Category
Food & Beverage
Timeline
The milk was launched in 2021.
The Collaboration
The Mamma Moo & Crow milk is a flavored milk that is naturally rich in vitamins; it contains 18 out of the 22 daily nutrients. The entire packaging can be recycled as paper, including the straw. The milk comes in two different flavors, chocolate and strawberry.
By using the popular children’s book characters Mamma Moo & Crow, BPI received instant brand recognition for their products.
In addition to providing the license for Mamma Moo & Crow, Rights & Brands designed the packaging, display, and marketing materials in-house.
Results
The Mamma Moo & Crow Milk was launched nationwide in Swedish grocery stores ICA and Coop. It has also been a hugely popular product at the café at Junibacken.
Interested in a collaboration?
Get in touch!
Pia Lindén
Senior Brand & Sales Manager
