News & Cases

Moomin Café Shenzhen Cocopark features several of the most beloved Moomin characters in a wintery landscape. In addition to tasty treats such as baked goods and coffee, they also have Moomin products for sale. This new Moomin Café, made in collaboration with Rights & Brands Asia, brings the charm of Tove Jansson’s world to life. […]

[Hong Kong, 21 January, 2025] Moomin Characters, the beloved Finnish brand behind the iconic Moomins, and Rights & Brands (R&B), the global master licensee, are excited to announce an expansion of their partnership with Rights & Brands Asia (RBA). Following RBA’s successful track record in Greater China and South-East Asia, they have been granted exclusive […]

Tove Jansson’s Forest of Art is the first event in Hong Kong to commemorate the Moomin 80 anniversary. The exhibition is open at ASCE Gallery, Harbour City, Tsim Sha Tsui, until 5 January 2025. The exhibition ”Tove Jansson’s Forest of Art” is organized by Art and Piece and Zu and Pi in collaboration with Rights […]

On October 23, tao by Comme des Garçons presented its SS25 runway collection inspired by Tove Jansson’s artwork. The collection will be followed by a Moomin-inspired collection launching in early 2025. tao, formerly known as tricot Comme des Garçons, presented its Tove Jansson-inspired spring/summer 2025 collection in late October. The fashion show took place at […]

Moomin Characters, copyright owner of the beloved Finnish brand Moomin, and Rights & Brands (R&B), global master licensee of The Moomins, are pleased to announce an exciting expansion of their partnership with Rights & Brands Asia (RBA). Following RBA’s proven success in Greater China, the company has been granted the exclusive right to represent the […]

At the end of 2023, two new Moomin Shops opened in the city of Yokohama, Japan. Moomin Shop Yokohama opened its doors on the 15th of December, 2023, and is located in the JOINUS building connected to one of the biggest terminals in Japan, Yokohama station. The 136m2 shop Moomin Shop is filled with products […]

A new Moomin Shop opened in Osaka, Japan on September 1st. The queue ran long on the day of opening, as customers were eager to shop in this new official Moomin shop filled with over 1000 different products. Last year it was announced that several new official Moomin Shops will be opening in Japan. One […]

With over 800 licensees and an annual retail value of over 720 million euros, Moomin licensed products are sold all over the world. Scroll down to find the list of official Moomin shops and shop-in-shops in Finland, Sweden and Norway, Hong Kong, Japan, The United States, United Kingdom – and online! Moomin creator Tove Jansson’s […]

A new Moomin pop-up café specializing in drinks and original Moomin products has opened in Shibuya, Tokyo. The new pop-up café serves tasty Moomin delicacies, coffee with amazing Moomin latte art, and even includes a little shop! The café is located at Shibuya Scramble Square and will be open until the end of May. This […]

A new official Moomin Shop has opened in Tokyo, Japan. The new shop is located in Ginza, one of Tokyo’s best shopping districts.   The new Moomin Shop in Ginza opened on Friday, December 16, and features a wide assortment of over 1000 different Moomin products – from mugs and stationery to confectionary treats. The […]

The new Moomin Shop delights Japanese Moomin fans with a wide selection of Moomin goods and special opening offers. The shop has a wide selection of Moomin products for all ages. From Moomin Shop Japan, you can find products varying from homeware to clothing, stationery and more. The shop stocks products from all around the world […]

Moominvalley Park in Japan has brought joy to Moomin fans for three years already! The anniversary celebrations are kicked off with a spring theme and some lovely renewals and additions made into the park. Moominvalley Park celebrates its 3rd anniversary in March 2022. To mark the occasion, the park will be holding the “3rd Anniversary Special […]

Last week the official Moomin shop in Japan had a special pre-opening just in time for the holidays. On the opening day on December 1st, the shop was so highly visited that the servers broke down. The special pop-up shop will be open during twenty days in December.   The Moomin official shop Japan will, […]

Take an autumn stroll in the most delightful and heart-warming theme park there is: Moominvalley Park in Hanno, Saitama, just a short train ride away from the Tokyo city centre. The park celebrates autumn and harvest time – check out what it looks like! One of the year’s key events for Moominvalley Park, the autumn […]

Press release September 12, 2021 Rights & Brands Asia is a licensing agency with its headquarters in Hong Kong, catering to Greater China with licensing expertise and a worldwide business network. The company is a joint venture between Scandinavian licensing and literary agency Rights & Brands, Finnish IP owner Moomin Characters, Hong Kong based licensing […]

The very wonderful Moominvalley Park in Hanno, Japan takes us to a new Autumn adventure! The harvest season is celebrated in a Moominous style, with an Autumn-themed menu and beautiful and festive decorations. From the very entrance visitors of the Moominvalley Park – located in Hanno, Saitama, an hour ride from the busy streets of […]

Moomin Comic Strips Exhibition – the Art of Tove and Lars Jansson is an exhibition of Moomin material that has never been shown in Japan before. Approximately 280 original comic drawings and sketches are being exhibited at once in a touring exhibition opening today. The very first time Tove Jansson’s original Moomin drawings were exhibited in Japan was […]

In March 2019 Moominvalley Park opened its doors to all Moomin-minded people around the world in Hanno, Saitama, near Tokyo in Japan. The park will be re-opened on June 4th after being closed for a little while due to the pandemic – and celebrated with a dreamy, beautiful installation made of umbrellas. Moominvalley Park, the […]