Viking x Moomin
Background
Viking Footwear is a Norwegian footwear company founded more than 100 years ago. Viking is renowned for its premium, high-quality natural rubber boots and other shoes, made to enable an active life outdoors. Just like the Moomins, Viking loves exploring the outdoors with friends and family – making this a perfect brand collaboration.
About
Brand
Moomin
Licensee
Viking
Territory
Worldwide
Category
Footwear
Timeline
Viking’s first Moomin collection was launched in the spring of 2023.
The Collaboration
Viking re-designed four of its most popular rubber boots models for children in Moomin artwork, all at their core protective and stylish. The sizes start from 19 and go up all the way to 35, so children of all ages can find their new favorite boots from the collection. The boots are available with different Moomin artwork and prints – and come in several colorways.
The collection was launched with an influencer event at Junibacken, Sweden hosted by Viking Footwear’s ambassador Marie Serneholt.
Results
Several sizes and colors in Viking’s Moomin collection sold out shortly after its launch. The successful launch of the first collection has resulted in Viking having Moomin as a recurring collection.
Interested in a collaboration?
Get in touch!
Niklas Österling
Senior Brand & Sales Manager
