Moomin by LPP Group
Background
LPP S.A is a company with Polish roots that manages five recognizable brands: Sinsay, Reserved, House, Mohito, and Cropp. In the last 30 years, LPP Group has become the largest fashion company in Central and Eastern Europe. Today, they operate a chain of over 1700 stores across 40 countries worldwide. The Moomins have been very popular in Poland for many years, already in the 1970s a Polish puppet/cut-out animation aired in a number of countries.
About
Brand
Moomin
Licensee
LPP Group
Territory
Worldwide
Category
Apparel
Timeline
The first collections were launched in 2021.
The Collaboration
LPP S.A has launched Moomin licensed collections for their brands Cropp, Reserved and Sinsay, in physical stores and online. The collections are designed in-house by LPP and have featured apparel and accessories for women and children.
Each of LPP’s brands is directed to a different group of customers representing a different lifestyle, having a different way of expressing themselves and different needs, therefore the Moomin designs have been adapted to fit the different target groups.
Results
The Sinsay, Cropp, and Reserved collections have all been very successful, and new collections have been launched continously since 2021.
Interested in a collaboration?
Get in touch!
