The Beatles x Billebeino
Background
Billebeino is a Finnish lifestyle brand founded by former NHL-player and Stanley Cup finalist Ville Leino. Ville’s passion for sports and expression through art came together to inspire the brand. Billebeino creates everyday staples like tees, sweatshirts, hoodies, caps, and beanies that are responsibility made – 40% of their garments are made of Pure Waste fabrics that consist of materials that are 100% recycled.
In 2021, Billebeino created a youthful apparel collection with the legendary band The Beatles’ prints.
About
Brand
The Beatles
Licensee
Billebeino
Category
Apparel
Timeline
The collection was launched in the autumn of 2021
The Collaboration
Billebeino’s The Beatles collection includes 10 different pieces with a modern and youthful take on the classic images and artwork with The Beatles.
The artwork used comes from some The Beatles’ most significant records, including Sgt. Pepper’s Lonely Hearts Club Band, Let It Be and Magical Mystery Tour.
Billebeino commented on the collaboration:
“The Beatles is one of the greatest bands of all time, and they created their legacy through music and art, which will live forever. Likewise, we at Billebeino want to create our own legacy through our art and passion for fashion and lifestyle.”
– Billebeino“This collaboration is very important to us since art and music have been part of Billebeino since its birth; therefore, it is incredible to use The Beatles’ famous graphics in our designs”
Interested in a collaboration?
Get in touch!
Niklas Österling
Senior Brand & Sales Manager
