A Home – The World of Carl and Karin Larsson

About the Book

A Home – The World of Carl and Karin Larsson is a book in which lifestyle expert Elsa Billgren shows Carl Larsson-gården in a way in which it has never been seen before. The book offers a historical context combined with beautiful photos, recipes and illustrations to give all admirers of the turn-of-the-century artists the chance to discover their greatest work of all: the home.

Facts

Brand

Carl & Karin Larsson

Licensee

Bookmark Förlag, Akademibokhandeln

Timeline

The book and Akademibokhandeln’s collection were launched in the spring of 2023.

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Anna Svenman

Nordic Retail Manager

The simple timbered house, located in idyllic Sundborn in Dalarna, became Carl and Karin Larsson’s joint art project where their creative talents were brought together to produce a remarkably modern and personal home, with bold colors and innovative interior design. Today, Carl Larsson-gården is an icon within Scandinavian interior design and family life. A home – The World of Carl and Karin Larsson gives a unique insight into this famous house and inspires readers to create the same feeling in their own homes.

For this book, the publisher Bookmark Förlag decided to team up with influencer and lifestyle expert Elsa Billgren. Billgren is a long-time admirer of the artists Carl & Karin Larsson and their home and was the perfect fit as a stylist and promoter of the book. In addition to the book, a matching collection together with Akademibokhandeln was launched.

A Home – The World of Carl and Karin Larsson is written by Ulrika Ewerman with phots by Mira Wickman and design by Bea Hellman.

“This is a dream come true. Imagine having the chance to botanize in all the closed cupboards, hidden nooks, and crannies to show off the living home that the Carl Larsson estate was then, and still is today. There are few environments that are so inspiring, and the goal of this book is that everyone should be able to take some of that inspiration with them.”

– Elsa Billgren

The Collaboration

To boost the launch of the book and create an in-store concept, the Swedish book retailer Akademibokhandeln also launched a private label collection together with the Carl & Karin Larsson estate. Akademibokhandeln’s collection features motifs from famous Carl Larsson paintings and artwork from textiles by Karin Larsson on products such as notebooks, puzzles and calendars. Akademibokhandeln celebrated the launch with an event at Nationalmuseum in Stockholm.

On the week of launching, Elsa Billgren invited a group of influencers within interior and design to go visit the Carl Larsson Estate in Dalarna. The visit was documented by the cultural news program Kulturnyheterna on SVT, Swedish State Television, and the invited guests were very impressed with the estate.

Results

The launch of “Ett hem: Carl & Karin Larssons värld” received a tremendous amount of press coverage. Interviews in Sweden’s biggest news outlets such as Nyhetsmorgon on TV4, Kulturnyheterna on SVT and Sveriges Radio. Features in magazines such as Residence Magazine, Vogue Scandinavia, SvD, Antik & Auktion and more. There was also several book signings and a live stream together with Akademibokhandeln.

Within six months, the book had already sold out several times.