Elodie x Stig L
Background
Elodie Details is a Swedish design brand founded by Linda Sätterström in Stockholm 2005, shortly after her daughter Elodie was born. The idea was to develop everyday baby products with beautifully combined design and functionality. Sätterström’s DIY-project has since then grown into a creative brand with a wide range of innovative baby products that can be found all over the world. Elodie’s ambition is to make life with children even more beautiful. For this collaboration, Elodie chose to work with Stig Linberg (1916-1982), with the reason that Stig Lindberg’s innovative yet timeless creations are constantly relevant.
About
Brand
Stig Lindberg
Licensee
Elodie
Category
Baby & Kids
Timeline
The collection was launched at retailers and Elodie’s own shops in June, 2022.
The Collaboration
Elodie has created a beautiful range of baby products where they’ve let the stylized green leaves of “Berså” adorn several of their most appreciated products, such as a bib, dinnerware set, a blanket and a pacifier with a matching clip holder.
“It’s been a real joy for me personally to get to work with a print that has meant so much to me ever since I was a child. Elodie gets to be the first to introduce this beloved design to a whole range of children’s products, and a new generation will get to enjoy it. That feels quite special to me”, says Linda Sätterström, Founder and Creative Director at Elodie.
Results
Sätterström, Founder and Creative Director at Elodie, says that the products from Elodie x Stig Lindberg have been greatly appreciated by customers and the best-selling products is the blanket and the dinner set.
Interested in a collaboration?
Get in touch!
Niklas Österling
Senior Brand & Sales Manager
