24 March 2022

The online fair Underbara Barn opens today – featuring Moomin, Mamma Moo and Crow and Lollo & Bernie

The online fair Underbara Barn in Sweden opens today! In the Rights & Brands virtual booth visitors may find content from brands like Moomin, Lollo & Bernie and Mamma Moo and Crow.

It was during the beginning of the pandemic in May 2020 that the fair Underbara Barn decided to re-strategize and launch their fair in a digital version to meet their visitors from home instead. The concept turned out to be a big hit and since then Underbara Barn has continued with the online concept instead of two physical fairs per year. With a new platform and free entrance, parents of young children and babies may log on to find exclusive offers, content, lectures, giveaways, activities for children and more.

Rights & Brands virtual booth is called “Roligheter för barnen” (Fun for children) and features fun content from three of our brands – Moomin, Lollo & Bernie and Mamma Moo and Crow.

There’s also going to be several giveaways that visitors can enter for a chance win prizes like the new Muurla Bon Appetit pots and pans, Lollo & Bernie apparel from Franchetti’s new collection and a huge Mamma Moo plush from Martinex.