19 December 2025

Rights & Brands Presents Moomin and Pippi Longstocking at Spielwarenmesse 2026

Rights & Brands will make its debut with its own stand at Spielwarenmesse 2026, the world’s largest international toy fair, which celebrates its 75th anniversary this year. The stand will showcase two of the Nordics’ most beloved character brands: Tove Jansson’s The Moomins and Astrid Lindgren’s Pippi Longstocking.

Aligned with Spielwarenmesse’s 2026 theme, “Spirit of Play,” the Rights & Brands stand will invite visitors to experience the playful, imaginative worlds of these iconic characters. Attendees can look forward to an exhibition, learning more about the Moomin and Pippi stories, as well as engaging in hands-on activities. These include puzzles, giveaways, dressing up as Pippi Longstocking, and discovering which Moomin character they most resemble.

Visitors will also be among the first to try the brand-new Plus-Plus Moomin collection, which will be available exclusively at the stand during the fair.

Find Rights & Brands in Hall 3C

Visit Rights & Brands in Hall 3C, right at the entrance, at Spielwarenmesse from 27 to 31 January 2026 to experience the Spirit of Play and the worlds of Moomin and Pippi Longstocking.