Moomin Characters, Rights & Brands Announce the Expansion of Representation Rights of Rights & Brands Asia to Cover the South Korea Market
21 January 2025
Moomin Characters, Rights & Brands Announce the Expansion of Representation Rights of Rights & Brands Asia to Cover the South Korea Market
[Hong Kong, 21 January, 2025] Moomin Characters, the beloved Finnish brand behind the iconic Moomins, and Rights & Brands (R&B), the global master licensee, are excited to announce an expansion of their partnership with Rights & Brands Asia (RBA). Following RBA’s successful track record in Greater China and South-East Asia, they have been granted exclusive rights to represent the Moomin brand in South Korea.
Created by Finnish author and artist Tove Jansson, the Moomins have enchanted audiences for over seventy years with their heartwarming stories and charming characters. The brand has become a global phenomenon, appealing to fans of all ages.
“We are excited to announce the expansion of our partnership with Rights & Brands Asia into South Korea,” says Roleff Kråkström, CEO of Moomin Characters and Rights & Brands. “With their proven expertise in brand development and deep understanding of local markets, Rights & Brands Asia is well-positioned to enhance the Moomin brand and create meaningful connections with consumers in South Korea. We look forward to exploring new opportunities and engaging fans in this vibrant market.”
RBA’s outstanding expertise in developing successful licensing programs positions them as the perfect partner to enhance Moomin’s brand presence in South Korea. Leveraging their deep understanding of local market dynamics and a robust network of partners, RBA is poised to introduce an exciting array of Moomin-inspired products and experiences to fans throughout the country.
“Our expansion into South Korea marks a thrilling new chapter for us,” said Bianca Lee, CEO of Rights & Brands Asia. “As a key trendsetting market in Asia, South Korea offers immense opportunities. We are excited to leverage synergies across our various markets, creating even more engaging experiences for our fans.”
This exciting collaboration holds special significance as the 80th Anniversary of The Moomins is celebrated in 2025. Throughout this momentous year, the team aims to share the rich origins of the Moomin stories and explore their enduring relevance to today’s world. They are eager to celebrate this milestone and invite fans, both old and new, to join in this journey of nostalgia and discovery.
For media enquires, please contact:
Moomin Characters
Roleff Kråkström, CEO, Moomin Characters OY
Tel. +358 (0) 40 054 9692
roleff.krakstrom@moomin.com
www.moomin.com
Rights & Brands
Roleff Kråkström, CEO, R&B Licensing AB
Tel. +358 (0) 40 054 9692
roleff.krakstrom@moomin.com
www.rightsandbrands.com
Rights & Brands Asia
Bianca Lee, CEO, Rights & Brands Asia Limited
Tel: +852 2975 1281
bianca.lee@rightsandbrands.asia
www.rightsandbrands.com/asia
Links:
Moomin Logo
Rights & Brands Logo
Rights & Brands Asia Logo
Notes to editors:
About Moomin Characters
Moomin Characters Oy is the official copyright holder of all the Moomin characters. All characters from Moominvalley are trademark registered worldwide. The Moomins are central characters in a series of books and comic strips written by Finnish-Swedish writer and artist Tove Jansson between 1945 and 1980. They are one of Finland’s biggest exports and have a global fan base.
The company was founded in the 1950’s by Tove Jansson (1914-2001) and her brother Lars Jansson to take care of the copyright of the Moomins and is still run by family members. R & B Licensing AB is the worldwide licensing agent of the company.
Find out more about Tove Jansson and the Moomins here:
www.moomin.com
www.tovejansson.com
About Rights & Brands
Rights & Brands is a Scandinavian agency promoting art, literature and design brands that aim to inspire a global audience with stories and a vision for a better world.
Rights & Brands operates a worldwide network of over 30 sub-agents and 800 clients and represents iconic brands, artists, and authors. R&B is the worldwide master agent on behalf of Moomin Characters and represents the likes of Astrid Lindgren, Stig Lindberg, Carl Larsson-gården Sundborn, Ilon Wikland, Maxi & Helium, The Beatles, The Smurfs, Tove Jansson, Sofie Sarenbrant and many more.
R&B is ranked as the top 20 licensing agency worldwide, with an estimated retail value of 900M Euro. We develop and create collaborations and brand extensions with leading brands such as Acne Studios, Uniqlo, adidas, Fiskars Group, H&M, RIMOWA and Finnair.
Rights & Brands headquarters is in Stockholm, with local branches in Helsinki, Oslo, Hong Kong, London and Tokyo. R&B was founded in 2016 and has a yearly turnover of 270M SEK.
About R&B Asia
Rights & Brands Asia Limited is a licensing agency with its headquarters in Hong Kong, catering to the Greater China, South-east Asia and S. Korea markets. The company is a joint venture between Scandinavian licensing and literary agency R&B, Finnish IP owner Moomin Characters, Hong Kong based licensing agent Promotion Partners Worldwide (PPW) and ITOCHU, one of the largest Japanese general trading companies.
Rights & Brands Asia was established in September 2021 and has since become the representative of prestigious intellectual properties, including Moomin, Sho-Chan, Opanchu Usagi, Stig Lindberg, and others.
www.rightsandbrands.com/asia
