Moomin Characters and Rights & Brands Announce the Expansion of Representation Rights of Rights & Brands Asia to Cover the Southeast Asia Markets
13 May 2024
Moomin Characters and Rights & Brands Announce the Expansion of Representation Rights of Rights & Brands Asia to Cover the Southeast Asia Markets
Moomin Characters, copyright owner of the beloved Finnish brand Moomin, and Rights & Brands (R&B), global master licensee of The Moomins, are pleased to announce an exciting expansion of their partnership with Rights & Brands Asia (RBA). Following RBA’s proven success in Greater China, the company has been granted the exclusive right to represent the iconic Moomin brand in Southeast Asia.
The Moomins, created by Finnish author and artist Tove Jansson, have captivated audiences worldwide with their heartwarming stories and timeless charm. With a rich heritage spanning over seven decades, the Moomin brand has become a global phenomenon, resonating with fans of all ages.
“It is our great pleasure to appoint Rights & Brands Asia, enabling them to replicate their success in Greater China across Southeast Asia,“ says Roleff KraÌkstroÌm, CEO of R&B and Moomin Characters. “With their strong representatives within merchandising, literature, content development and digital expertise, RBA will be able to further develop the Moomin brand, and engage more deeply with consumers in Thailand, Singapore, Malaysia and other markets within Southeast Asia.”
RBA’s exceptional track record in building quality licensing programs makes them the ideal partner to further extend the reach of the Moomin brand in Southeast Asia. With their deep understanding of local market dynamics and extensive network of partners, RBA is well-positioned to introduce a wide range of Moomin-inspired products and experiences to fans across the region.
“We are thrilled to expand our collaboration with Moomin Characters and R&B, to become their exclusive licensing representative in Southeast Asia,” said Bianca Lee, CEO of RBA. “The Moomin brand has a strong and dedicated fan base in this region, and we are committed to delivering high-quality licensed products and immersive experiences that will delight Moomin enthusiasts.”
The partnership between RBA, Moomin Characters and R&B reinforces their shared commitment to bringing joy, imagination, and positivity to fans through innovative licensing initiatives. Together, they aim to bring The Moomins closer to the daily lives of both existing fans and new audiences alike.
For media inquiries, please contact:
Moomin Characters
Roleff Kråkström, CEO, Moomin Characters OY
Tel. +358 (0) 40 054 9692
roleff.krakstrom@moomin.com
www.moomin.com
Rights & Brands
Roleff Kråkström, CEO, R&B Licensing AB
Tel. +358 (0) 40 054 9692
roleff.krakstrom@moomin.com
www.rightsandbrands.com
Rights & Brands Asia
Bianca Lee, CEO, Rights & Brands Asia Limited
Tel: +852 2975 1281
bianca.lee@rightsandbrands.asia
www.rightsandbrands.com/asia
Links:
Moomin Logo
Rights & Brands Logo
Rights & Brands Asia Logo
Notes to editors:
About Moomin Characters
Moomin Characters Oy is the official copyright holder of all the Moomin characters. All characters from Moominvalley are trademark registered worldwide. The Moomins are central characters in a series of books and comic strips written by Finnish-Swedish writer and artist Tove Jansson between 1945 and 1980. They are one of Finland’s biggest exports and have a global fan base.
The company was founded in the 1950’s by Tove Jansson (1914-2001) and her brother Lars Jansson to take care of the copyright of the Moomins and is still run by family members. R & B Licensing AB is the worldwide licensing agent of the company.
Find out more about Tove Jansson and the Moomins here:
www.moomin.com
www.tovejansson.com
About Rights & Brands
Rights & Brands (R&B) is a 360 licensing and literary agency bringing Scandinavian rights and brands – within art, design, and literature – to a global arena. Rights & Brands operates a worldwide network of over 30 sub-agents and 800 clients.
Rights & Brands represent iconic Scandinavian brands, artists, and authors. R&B is the worldwide master agent on behalf of Moomin Characters and represents the likes of Stig Lindberg, Carl Larsson-gården Sundborn, Astrid Lindgren & Ilon Wikland, Maxi & Helium, Tove Jansson, Sofie Sarenbrant and many more.
R&B is ranked #1 in Europe and #18 worldwide among licensing agencies, with an estimated retail value of 900M Euro. We develop and create collaborations and brand extensions with leading brands such as H&M, Uniqlo, Granit, Happy Socks, Fiskars, Rovio, Frever, Bvlgari and Finnair.
Rights & Brands headquarters is in Stockholm, with local branches in Helsinki, Oslo, Hong Kong, London and Tokyo. R&B was founded in 2016 and has a yearly turnover of 270M SEK.
About R&B Asia
Rights & Brands Asia Limited is a licensing agency with its headquarters in Hong Kong, catering to the Greater China, South-east Asia and S. Korea markets. The company is a joint venture between Scandinavian licensing and literary agency R&B, Finnish IP owner Moomin Characters, Hong Kong based licensing agent Promotion Partners Worldwide (PPW) and ITOCHU, one of the largest Japanese general trading companies.
Rights & Brands Asia was established in September 2021 and has since become the representative of prestigious intellectual properties, including Moomin, Pocoyo, Sho-Chan, Stig Lindberg, and others.
