Akademibokhandeln’s new Carl and Karin Larsson collection is now available in stores
10 May 2023
Akademibokhandeln’s new Carl and Karin Larsson collection is now available in stores
Akademibokhandeln’s big design collaboration of the year: an exclusive collection with a wide range of products with motifs by Carl and Karin Larsson is now available in stores together with the new book ‘Ett Hem: Carl & Karin Larssons värd’.
In this new collaboration with the Carl & Karin Larsson estate, customers will find motifs from famous Carl Larsson paintings and artwork from textiles by Karin Larsson on products such as notebooks, puzzles and calendars under Akademibokandeln’s private label “Kollektion Stora A”.
The series is developed in collaboration with the publisher Bookmark Förlag, The Carl Larsson Estate and Rights & Brands and correlates with the launch of Bookmark Förlag’s new book ‘Ett hem: Carl & Karin Larssons värld’. Akademibokhandeln is a part of Bokusgruppen, the company has about 100 stores in Sweden and an online shop on akademibokhandeln.com.
The chosen designs on the products are mainly from the paintings “Sommar i Sundborn”, “Trädgårdsscen från Marsstrand” and Karin’s textile pattern “Kaninblomster”.
– We are so proud to see two of the most famous and beloved artists on our products. We hope and believe that our customers will appreciate it as much as we do, says Cecilia Oseroff, Category Manager at Bokusgruppen.
Carl and Karin Larsson were active in Sweden at the turn of the century. Their art worked in strong symbiosis, as Karin created the textiles and environments that Carl depicted in his paintings. Through their art, Carl & Karin became two of Sweden’s most famous creators.
– To be able to design and produce these products in Akademibokandeln’s design collaboration with motifs by Carl & Karin Larsson is a milestone for Bookmark. Attaching such an inspiring project to a leading title such as ‘Ett hem: Carl & Karin Larssons värld’ creates a unique chance to reach out, says Bookmark’s Publishing Manager Claes Ericson.
Akademibokhandeln has previously done licensing collaborations with designers such as Efva Attling and Lisa Larson. The collaborations are a way to highlight Swedish design and surprise and inspire customers with unique motifs that are only available for a limited time.
The Carl & Karin Larsson products are now available exclusively in Akademibokhandeln’s stores and at akademibokhandeln.se
Interested in a licensing collaboration with Carl & Karin Larsson? Hit us with your idea by sending an e-mail to licensing@rightsandbrands.com
