Ren Logik launches products inspired by Karin & Carl Larsson’s love for nature
7 May 2024
Ren Logik launches products inspired by Karin & Carl Larsson’s love for nature
Ren Logik is now relaunching its popular lifestyle range in collaboration with Carl Larsson-gården Sundborn. A beautiful expression is created where Karin and Carl Larsson’s art adorns Ren Logik’s cleaning and laundry products.
Karin and Carl Larsson’s artistry was created side by side. Karin produced fantastic fabrics, designed furniture and staged environments in the couple’s home and blooming garden that Carl painted. Her creativity, sense of style and ability to support Carl were crucial to his success. What the couple together managed to capture in art was the simple beauty of everyday life, the natural and beautiful in the small details that make up life.
Ren Logik’s fragrant range of cleaning and laundry articles is made in Sweden, vegan, eco-labeled, and biodegradable. With this collection, Ren Logik embraces Karin Larsson’s words of wisdom, “You must have a certain intellectual elasticity to look clearly and lovingly at everyday things” and strives to integrate Karin’s point of view “to look amorously at your everyday life”.
“With this collaboration, we want to evoke a feeling of everyday luxury in the collection, by uniting art with our cleaning products. The goal is to make everyday chores more joyful,” says Viktoria Widengren, founder of Ren Logik.
“We are so looking forward to this collection, which is a celebration of life, love, and art; it also represents a step towards creating a beautiful everyday environment. The products, from cleaning to laundry items, are an artistic creation. We hope that this new design of the bottles will become beloved staples in every home”.
“The fragrance language in the collection is important. We want it to smell natural and floral. The smell is our strongest sense and is directly connected to our emotions. The couple’s paintings portray their close-to-nature and loving life that you can almost smell and feel. It is fascinating that the Carl Larsson estate continues to make such a big impression. Just the fact that it is their art that has ensured that we have Christmas ham on the Christmas table today is very telling,” Viktoria continues.
Karin and Carl’s vision to make their home a place where people felt happy and satisfied is something Ren Logik appreciates and wants to embrace with this beautiful and sustainable range.
Find all products on Ren Logik’s webshop, renlogik.se
Interested in a licensing collaboration with Carl & Karin Larsson? Hit us with your idea by sending an e-mail to licensing@rightsandbrands.com
