16 October 2025

BIBS x Moomin: A Modern Classic Meets Nordic Nostalgia

Introducing BIBS x Moomin, a special-edition collection that blends the baby brand BIBS’ signature design-led craftsmanship with the heartwarming Moomin stories. It’s a love letter to imagination—and the tiny humans who bring it to life every day.

BIBS is a design-led baby brand, established in the 1970s, and cherished by families worldwide. Their pacifiers and other baby essentials are functional, safe and aesthetically pleasing – enjoyed by both children and their caretakers. One of the best-known BIBS products is the adorned round pacifier, which has been available for over 40 years.

The iconic pacifier is now available in very special styles, decorated with Moomin illustrations. Each of the 2-pack pacifier sets, themed “Good Night,” “Sailing,” “Friends,” “Dancing,” and “Dreaming,” tells a small story. The collection also includes a pacifier box and a pacifier clip with Moomintroll and his friends.

“We wanted each design to tell a little story and capture the gentle, imaginative world of the Moomins. The characters were carefully chosen to reflect moods and everyday moments that parents and little ones can relate to. Because our pacifiers come in 2-packs, we saw a unique opportunity to create mini story duos. One pacifier features the main character, while the other complements it with matching icons, moods, or colors, almost like two pages from the same storybook,” Michael Bisgaard, Chief Product & Marketing Officer at BIBS, tells moomin.com.

A piece of love and comfort

For many children, pacifiers are not just an item, but a piece of love and comfort – a bit like the Moomin novels can be for adults.

“Many parents grew up with these beloved characters, and now they get to share that joy with their own children in a sweet, everyday way. It turns the pacifier into more than just a functional item — it becomes a tiny piece of shared childhood wonder, tucked into the rhythm of daily life,” Bisgaard says.

Pacifiers are tiny – as are the Moomins – which makes the design process a creative challenge, Bisgaard tells: “The space is tiny, so we work almost like jewelry designers – everything has to be precise and perfectly balanced. It’s all about restraint – keeping it soft, minimal, and full of character at the same time. When it works, you immediately feel the emotion of the illustration, even in such a small space.”

Available now

The pacifiers, which are now available, come in two sizes: size one is intended for newborns, and size two is suitable for babies 6 months and older. Shop the novelties at bibsworld.com and selected retailers.