The Brothers Gruff
By Bjørn F. Rørvik and Gry Moursund
Author Bjørn F. Rørvik and illustrator Gry Moursund’s book series about The Brothers Gruff is a reinterpretation of the old folk tale, filled with so much humor and fun in both text and illustrations that both children and adults want to read the books again and again. The humorous stories reflect the essence of Norwegian culture, and few cultural works resonate as deeply with the Norwegian folk spirit as these beloved folk tales.
The books, published by Cappelen Damm, have received tremendous response since the beginning and sold over 750,000 copies. The Brothers Gruff has been the best-selling children’s book series in Norway for 11 consecutive years, and the rights have been sold to 11 countries so far.
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Martine Fonstad-Smith
Brand and Sales Manager
+750 000 Books
Sold in Norway
+99 000 Books
Sold in Sweden
63% Awareness
Among families with children under 10 years old
Top 100 Most Popular
Books at Norwegian libraries
12 Countries
The books are sold to 12 countries and available in 12 languages
The Best Children’s Book
Voted the Best Children’s Book of the Decade
Bjørn F. Rørvik & Gry Moursund
The Brothers Gruff series is written by Bjørn F. Rørvik and illustrated by Gry Moursund.
Rørvik has a background in TV and film, and debuted as an author in 1996. He has released 45 titles and published the first Brothers Gruff book in 2009, together with Gry Moursund.
Moursund is a Norwegian illustrator and author. As an illustrator she has mostly worked with children’s books, with a colorful style that has influence from children’s illustrations.
The Brothers Gruff is a modern interpretation of the timeless Norwegian folk tale “The Three Billy Goats Gruff”, originally recorded by Peter Christen Asbjørnsen in 1842. Bjørn F.
Film release 2023
The Brothers Gruff go to Splash World!
Norway’s leading animation studio, Qvisten Animation, is behind the new film ”The Brothers Gruff go to Splash World”, which was released in Norwegian theaters on Christmas Day 2023.
In the first week, the movie was seen by over 185 000 people in cinemas in Norway, making ”The Brothers Gruff go to Splash World” the number 1 opening among Norwegian films during 2023.
In 2024, the movie premiered in the Scandinavian countries, with a Danish premiere on February 8th and a Swedish premiere on March 15th.
Music for Everyone
Since summer 2023, the song “Badebussen” by DJ MøMø featuring Kjartan Lauritzen has been dominating the Norwegian music charts. It was released together with the teaser for the film, and is not a typical children’s or folk song but is strongly inspired by the genre of “russemusikk” (party music associated with Norwegian high school graduation celebrations).
This is what makes the brand The Brothers Gruff so fresh, inspiring, and innovative. Their unique DNA makes the universe appeal to the whole family across generations.
+37M
Streams on Spotify
+4.8M
Views on YouTube
#7
Most streamed song in Norway 2024
