12 September 2025

Adventures with The Brothers Gruff in Gullkorn’s New Collection

Get ready for year-round adventures with Gullkorn’s newest children’s wear collection featuring none other than The Brothers Gruff.

A Playful Collaboration

Author Bjørn F. Rørvik and illustrator Gry Moursund’s beloved book series The Brothers Gruff (“Bukkene Bruse”) is a reinterpretation of the classic folk tale. Packed with humor and charm, the stories have captured the hearts of children and adults alike — becoming Norway’s best-selling children’s book series for 11 years in a row.

In a new collaboration with the Norwegian brand Gullkorn, the Brothers Gruff are featured on comfortable and fashionable clothing that encourages movement, creativity and play.

Rainwear: Built for Scandinavian Weather

Rainy days are no match for Gullkorn’s durable rainwear. Both the jacket and pants are designed to stay light, dry, and comfortable — protecting the clothes underneath from damp weather.

two children wearing gullkorn rainwear
closeup rainwear jacket
pink rainwear

The jacket has a removable hood, pockets and reflective details. The pants have a high waist with adjustable suspenders, boot straps and reflective details. There is a zipper at the waist, making them easy to put on and take off for the smallest children.

Wool Sets: Cozy & Versatile

The playful Brothers Gruff print makes these wool sets an exciting choice for little adventurers.

two children wearing wool sets
two children wearing wool sets
two children wearing wool sets

Crafted from a soft blend of wool and viscose, it offers natural warmth, a smooth feel, and a perfect, itch-free fit. Ideal as a base layer on cold days or worn on its own during milder weather, this durable set is designed to keep kids comfortable through every season.

Sweats and Pajamas: Fun Meets Function

Made with high-quality, skin-friendly materials, the sweatpants and sweatshirt sets are perfect for active kids. The sweatshirt brings The Brothers Gruff to life on the front, with a cheeky troll waiting on the back — a design that children will adore. Comfortable and flexible, this set is just as perfect for playtime as it is for cozy downtime.

two children wearing gullkorn sweats
two children wearing gullkorn pajamas

Made from ultra-soft and breathable cotton, the pajama sets feel gentle on children’s skin and ensure a comfortable night’s sleep. The playful Gruff print decorates both the top and pants, bringing the beloved stories straight into dreamland.

Overalls: Technical & Playful

These technical overalls are packed with functional features and crafted from premium materials for maximum durability. The inside lining features a playful Brothers Gruff print, and the suit is finished with fun patches on the chest and sleeve — making dressing time more enjoyable for children (and easier for parents!).

two children wearing gullkorn overalls
Images and video: © Gullkorn
closeup bukkene patch
two children wearing gullkorn overalls

The Brothers Gruff collection is now available on gullkorn.com

Interested in a collaboration with The Brothers Gruff?

Get in touch!

Martine Fonstad-Smith

Brand and Sales Manager

Interested in a licensing collaboration?

Get in touch with your ideas for brand licensing, and we’ll get back in a heartbeat.

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