Efva Attling’s Timeless Tribute: New Additions to The Beatles-Inspired Jewelry Collection
24 August 2023
Efva Attling’s Timeless Tribute: New Additions to The Beatles-Inspired Jewelry Collection
Renowned jewelry designer Efva Attling has declared that she has a special place in her heart for one band: The Beatles. The start of the Efva Attling The Beatles jewelry collection dates back to 2015. Now, the collection is expanding with the addition of three new beautiful pieces: the “Get Back Cuff,” the “Ticket To Ride Pendant,” and the “Blackbird Necklace.”
Efva Attling says that her love for The Beatles started during her teenage years. Her infatuation took shape during a class trip to London, where she clandestinely entered the hottest club of the era, Speakeasy. She recalls: “During that night, George Harrison walked past me and then I said ‘Hello’ in Swedish as if I knew him. My room at home was covered with his face.”
The collaboration between Efva Attling, The Beatles and Rights & Brands started in 2015 when the first collection of The Beatles-inspired jewelry was unveiled. This year, the collection expands further with three new additions – a new necklace, pendant and a cuff.
The “Get Back Cuff” is one of the new additions to the collection. Attling explains that she got inspired by watching Get Back, the Disney+ original docuseries directed by Peter Jackson.
“After watching the fantastic Get Back documentary about the Beatles’ last time together, I got the idea to make a Get Back unisex bracelet in silver,” Efva says. “Last year, Paul McCartney was on his US tour Got Back and of course played Get Back in his show.”
Another addition is the homage to the song “Ticket to Ride”. Efva continues: “Paul McCartney and John Lennon hitchhiked to Ryde on the Isle of Wight where they stayed the night at Paul’s cousin Betty who managed a pub there, the trip later became the song title ‘Ticket to Ride’”.
The last arrival is the “Blackbird necklace”, a silver necklace in the shape of a bird with wings covered in black diamonds. In 2018, Paul McCartney explained that the song “Blackbird” should be interpreted as “black girl” in the context of the civil rights issues in the southern US during the 1960s.
The “Here Comes the Sun” necklace in the collection will also be re-launched in an updated version.
Interested in a licensing collaboration with The Beatles? Hit us with your idea by sending an e-mail to licensing@rightsandbrands.com
