Eton’s The Beatles collection nominated for a 2024 Licensing Excellence Award
12 April 2024
Eton’s The Beatles collection nominated for a 2024 Licensing Excellence Award
Rights & Brands collaboration with Eton Shirts and The Beatles has been chosen as a finalist in the 2024 Licensing Excellence Awards in the category Best Product – Apparel, Footwear, or Accessories for Entertainment Brands.
Every year, Licensing International shines a spotlight on the innovation and accomplishments within the licensing industry worldwide at the Licensing Excellence Awards. Earlier this week, Moomin was announced as a finalist in the Best Licensed Brand – Publishing, Stationery, Social Expression category, and yesterday, Rights & Brands received a second nomination for the licensing collaboration with Eton Shirts and The Beatles.
The Eton x The Beatles collection was launched in November last year and is now nominated for Best Product – Apparel, Footwear, or Accessories for Entertainment Brands. The motivation for the nomination reads:
“Eton is a company founded in 1928 in Sweden. Today, Eton has grown into a global brand with a strong footprint in about 50 countries, including flagships in the U.K., the U.S., Germany, Sweden, and Denmark, and a dedicated eCommerce site.
Eton describes this Beatles collaboration as “a shirt collection for Beatlemaniacs, by Beatlemaniacs.” The collection serves as an ode to The Beatles’ expansive discography and draws profound inspiration from their vast musical repertoire with each piece showcasing unique artistic reinterpretations of the iconic elements from the band’s history. Each shirt is a tribute to a different band member in different ways and some shirts are inspired by pieces worn by the band members themselves.
The collection was pre-launched with the campaign “Ticket to Buy.” Using barcodes from select The Beatles records, fans could access the collection early by entering the barcode on the Eton online store. The collection was sold worldwide at Eton Stores and retailers, including Harry Rosen stores in Canada.”
Find the list of all nominees here. The winners will be announced on May 20th, at the Excellence Awards ceremony ahead of the Licensing Expo fair in Las Vegas.
Interested in a licensing collaboration with The Beatles? Hit us with your idea by sending an e-mail to licensing@rightsandbrands.com
