Moomin selected as a finalist for Best Licensed Brand in the 2024 Licensing Excellence Awards
10 April 2024
Moomin selected as a finalist for Best Licensed Brand in the 2024 Licensing Excellence Awards
The Moomin brand has been chosen as a finalist in the Best Brand – Publishing, Stationery, Social Expression category in the esteemed 2024 Licensing Excellence Awards.
Since 1986, the Licensing International Excellence Awards have been celebrating the best brands, licensed products, and initiatives from the past year. The Excellence Awards are the only international recognition of licensing excellence, spanning borders and languages. The winners are selected by a judging panel of industry experts from around the world, who were identified by Licensing International officials.
This year, Moomin has been chosen as a finalist in the Best Brand – Publishing, Stationery, Social Expression category. The motivation reads:
“The Moomins were created in 1945 by artist Tove Jansson (1914-2002). The Moomin books have been translated into more than 60 languages, charming millions of readers with their wit and wisdom. To this day, all new Moomin artwork used for licensing is based on Jansson’s original illustrations. In 2023, Moomin had 800 licensees worldwide, including Adidas, Mattel, Deagostini, 7-Eleven, Barnes & Noble, and Rovio Entertainment.
The Moomin phenomenon extends to theme parks in Japan and Finland, over 30 global shops and cafés, and a social media following of 3.5 million, engaging with 65 million fans annually. The artwork is featured in exhibitions worldwide and new publishing based on Jansson’s original stories are published each year. Together with partners like UNICEF, Oxfam, and the Red Cross, Moomin characters continue to work with the initiative ‘Reading, Writing, and the Moomins’ to encourage reading among children.”
Find the list of all nominees here. The winners will be announced on May 20th, at the Excellence Awards ceremony ahead of the Licensing Expo fair in Las Vegas.
Interested in a collaboration with Moomin? Rights & Brands is the worldwide master agent on behalf of Moomin Characters Hit us with your idea by sending an e-mail to licensing@rightsandbrands.com
