Berså Terra Alta by The Wine and Spirits Collective

Background

Stig Lindberg is one of Sweden’s most celebrated designers. For four decades, he worked at Gustavsbergs Porslinsfabrik as an artistic director, ceramicist, and designer. In 1961, the porcelain series Berså was designed, which would become a symbol of the Swedish public home. The Berså pattern consists of illustrations of birch leaves, as Lindberg grew up in “The city of birches”, Umeå.

The Wine and Spirits Collective is a Swedish wine and spirits company. The Wine and Spirits Collective wanted to create the first wine that highlighted a Swedish designer and chose to license Stig Lindberg.

About

Brand

Stig Lindberg

Licensee

The Wine and Spirits Collective

Territory

Sweden, Finland

Timeline

The wine was launched in August, 2022

The Collaboration

For this wine, The Wine and Spirits Collective chose to work with perhaps the most famous design Stig Lindberg ever created, Berså. The wine is named Berså Terra Alta and is launched by The Wine and Spirits Collective in close collaboration with Stig Lindberg’s son, Lars Dueholm-Lindberg.

With Berså Terra Alta, we let Stig Lindberg’s timeless pattern live on in a completely new form.

– The Wine and Spirits Collective

The grapes for the Berså wine are harvested in the D.O. Terra Alta area. D.O. Terra Alta is a relatively unknown wine region in northern Spain that has gained attention for its quality in recent years. Terra Alta means high country, and the vineyards are located at an altitude of over 350 meters, which gives a cooler climate and more elegant wines. The grapes for Berså Terra Alta are harvested by hand and aged in French oak barrels for four months. The wine has a berry, slightly spicy taste with barrel character and notes of blackberry, blueberry, raspberry and licorice. It goes perfectly with most meat dishes, tapas or as a companion wine with good friends in the gazebo.

Results

Berså Terra Alta is the first wine ever to highlight a historic Swedish designer. The wine was launched at Systembolaget’s online sortiment in August, 2022. The wine quickly sold in impressive quantities and was therefore introduced to over 200 Systembolaget stores the same year.

The success has led to the wine launching in Finland and The Wine and Spirits Collective is looking to expand with new Stig Lindberg designs.