Maxi & Helium x By Lyko – A Colorful Personal Care Series for the Little Ones
29 October 2024
Maxi & Helium x By Lyko – A Colorful Personal Care Series for the Little Ones
Step into a magical world, where Maxi & Helium battle scary enemies and meet friends for life! This collection of Maxi & Helium x By Lyko body care products is inspired by the beloved tales of brave little siblings and their fantasy world filled with thrilling adventures.
Lyko is one of the leading e-commerce companies in Scandinavia. After successful collaborations with Moomin, Lyko now introduces a new partnership in personal care: Maxi & Helium, the fastest-growing children’s book series in Sweden and Norway, with over 3.5 million copies sold.
All Maxi & Helium x By Lyko products are dermatologically tested for sensitive skin, using mild pigments that are approved for children. They are also vegan, silicone-free, and free from sulfates and parabens.
The collection also includes a matching moisturizing conditioner.
Launch Event in Stockholm
The Maxi and Helium x By Lyko launch was celebrated today at Lyko’s flagship store in Stockholm, Sweden. Guests enjoyed a meet-and-greet and show with Maxi & Helium, treats, and exclusive offers on the new products.
Find all Maxi & Helium x By Lyko products on Lyko.com and in Lyko stores.
Interested in a collaboration with Maxi & Helium? Rights & Brands is the master agent for Maxi & Helium. Hit us with your idea by sending an e-mail to licensing@rightsandbrands.com
