17 January 2025

Pippi Longstocking Celebrates 80 Years

In 2025, Pippi Longstocking, the most famous of Astrid Lindgren’s characters worldwide, turns 80. To celebrate the anniversary year, the campaign Be More Pippi has been launched.

Astrid Lindgren’s Pippi Longstocking is not just the strongest girl in the world. She is a symbol of freedom, strength, kindness, courage and justice. A rebel who uses her superpowers wisely and never abuses her power. She stands up against what is wrong. Thanks to that, she has changed the world for the better since 1945.

Pippi may be very strong, but she can’t do the job entirely on her own. During the anniversary year, The Astrid Lindgren Company wants to use Pippi’s strength to inspire everyone to be more like Pippi!

To mark the occasion, the anniversary campaign “Be More Pippi” has been launched. Be More Pippi wants to encourage everyone to use their own Pippi power to do good, whether it’s through small or big actions. It can also mean solving everyday problems in unconventional ways – just like Pippi does!

To join the celebrations, Pippi licensees and partners will be offered a toolbox with communication materials, anniversary badges, and other content to inspire and guide everyone to be a part of this fantastic adventure. Learn more about the anniversary at www.pippi.nu

Let’s celebrate together that Pippi turns 80!