hanging frogs

3 September 2025

Sam Wilde’s Interactive Exhibition Equi–II Showcased at the V&A Museum

In June, artist Sam Wilde debuted Equi–II, an interactive fine art pattern exhibition, at the V&A in South Kensington, London. The installation formed part of the museum’s flagship programme, curated by Kristian Volsing and produced by Adonis Fuyana and Faunsia Tucker.

An Invitation to Participate

Upon entering the exhibition, each visitor was given a wooden Frog Tessellation tile designed by Sam Wilde.
Placed one by one, the tiles locked together, forming a large-scale organic artwork shaped by personal choices, collective interaction, and social dynamics of the crowd.

people laying tiles
Photography: © Lydia Clarke
people at exhibition

During the installation at V&A, more than one thousand visitors placed their own unique wooden tiles into a growing communal mural at the centre of the museum’s grand hall.

The Energy of Co-Creation

At the height of the installation, more than twenty tiles were added every minute. Frenetic energy filled the space as overhead cameras and roaming videographers captured not just the evolving fine art pattern but also the movement, impulses, and human connections driving it. The project embodied a communal act of co-authorship in a museum context—one tile at a time.

equi-ii frogs on floor
frog tiles

Sculptures and Recyclable Materials

Complementing the mural were hanging sculptures, each nearly two metres tall, with bespoke 3D textures. Every component of Equi–II was crafted from organic or recycled materials. The Frog Tessellation tiles, for example, were crafted from UK-grown birchwood and individually packaged in recyclable foil packs and paper envelopes.

pink frog hanging
Photography: © Lydia Clarke
Frog installation
Photo of Niklas Österling

Interested in a collaboration with Sam Wilde?

Get in touch!

Niklas Österling

Senior Brand & Sales Manager

Interested in a licensing collaboration?

Get in touch with your ideas for brand licensing, and we’ll get back in a heartbeat.

Related Content