IJustWantToBeCool and Splay One Assign Rights & Brands as the Licensing Agent for the Brands IJustWantToBeCool and Skurkarnas Skurk
23 September 2024
IJustWantToBeCool and Splay One Assign Rights & Brands as the Licensing Agent for the Brands IJustWantToBeCool and Skurkarnas Skurk
Press Release 23 September 2024
Rights & Brands proudly announces its appointment as the official licensing agency for YouTube sensation IJustWantToBeCool and the book series Skurkarnas Skurk, managing global licensing rights.
The Swedish humor group IJustWantToBeCool recently reached another significant milestone, as one of their YouTube channels surpassed an impressive 1 million followers this summer. The group, which consists of four different YouTube channels with over 1 billion views, also has a strong presence on TikTok and Instagram and a best-selling children’s book series, Skurkarnas Skurk, making them one of Sweden’s most influential and beloved content creators.
As part of the ongoing efforts to further elevate the IJustWantToBeCool brand and to develop new projects, IJustWantToBeCool and the agent Splay One are now assigning Rights & Brands as the new licensing agency for both the IJustWantToBeCool brand and Skurkarnas Skurk. This collaboration aims to leverage Rights & Brands’ expertise to create new partnerships and collaborations with other brands interested in developing products with IJustWantToBeCool.
”Splay One has been working exclusively for IJustWantToBeCool for most of their career,” says Fredrika Fry, Head of Talent at Splay One. “We now see it’s time to join forces with Right & Brands to maximize the potential in the brands that IJustWantToBeCool so successfully have created.”
“It’s a great honor for us to be able to work with these two hugely successful brands,” says Shatilla Holm, Senior Sales & Category Manager at Rights & Brands. “We look forward to finding new opportunities and brand collaborations, especially in the Nordic market.”
Rights & Brands will represent IJustWantToBeCool and Skurkarnas Skurk for licensing rights worldwide. Splay One and IJustWantToBeCool will continue as the master agents for all other brand deals beyond licensing products.
For more information, please contact:
Shatilla Holm
Senior Sales & Category Manager, Rights & Brands
shatilla.holm@rightsandbrands.com
+46 73 918 2363
Fredrika Fry
Head of Talent, Splay One
Fredrika.Fry@splayone.com
+46 70 268 74 59
About Rights & Brands
Rights & Brands is a Scandinavian agency promoting art, literature and design brands that aim to inspire a global audience with stories and a vision for a better world.
Rights & Brands operates a worldwide network of over 30 sub-agents and 800 clients and represents iconic brands, artists, and authors. R&B is the worldwide master agent on behalf of Moomin Characters and represents the likes of Stig Lindberg, Carl Larsson-gården Sundborn, Astrid Lindgren & Ilon Wikland, Maxi & Helium, The Beatles, The Smurfs, Tove Jansson, Sofie Sarenbrant and many more.
R&B is ranked as the top 20 licensing agency worldwide, with an estimated retail value of 900M Euro. We develop and create collaborations and brand extensions with leading brands such as H&M, Uniqlo, adidas, Fiskars Group, Happy Socks, RIMOWA and Finnair.
Rights & Brands headquarters is in Stockholm, with local branches in Helsinki, Oslo, Hong Kong, London and Tokyo. R&B was founded in 2016 and has a yearly turnover of 270M SEK.
About Splay One
Splay One is an award-winning content agency and one of the biggest Creator Service Providers in EMEA. With 6 billion views yearly, we are the place to be for branded entertainment. Our goal is to bridge the gap between brands and their target audiences by creating engaging content for all platforms
