Capturing Christmas Magic: an Astrid Lindgren & Ilon Wikland collection by Storefactory
Capturing Christmas Magic: an Astrid Lindgren & Ilon Wikland collection by Storefactory
Embrace the enchanting spirit of Christmas and cherished traditions through the timeless tales of Astrid Lindgren and the beautiful illustrations by Ilon Wikland. This holiday season, Storefactory brings you an extraordinary collection of Christmas-themed products inspired by the world of Madicken and The Children of Noisy Village.
About
Brand
Madicken, The Children of Noisy Village
Licensee
Storefactory
Territory
Worldwide
Category
Home
Discover a range of glass, textiles, and wooden products that pay homage to the beloved stories written by Astrid Lindgren and illustrated by Ilon Wikland. This exclusive collaboration between Storefactory, The Astrid Lindgren Company, and Design Ilon Wikland will take you on a journey back to your childhood’s most beloved stories.
Storefactory commented on the launch:
“When we were given this opportunity, it was like a dream to create beautiful things with the motifs we all remember from when we were children. To be able to share this treasure of illustrations and words to new generations is making us really proud. Humbly, we want to act in the same essence – in today’s world where the families’ everyday life and tradition are reflected in our collection.”
Capturing the Nostalgic Feeling
The collection really captures the nostalgic feeling of Astrid Lindgren’s timeless books and Ilon Wikland’s beautiful illustrations and transforms them into functioning graphic design elements. Every product is adorned with motifs from Madicken or The Children of Noisy Village, available in both color and classic black and white designs. Fill your sofa with beautiful pillows, bake gingerbread cookies in a Madicken apron or fill your Christmas tree with decorated baubles.
A standout set in this collection is the one with glasses and jug featuring illustrations from The Children of Noisy Village. This set includes six glasses, a glass jug, and two bowls, making it perfect for serving mulled wine and snacks during festive gatherings with your family.
“It’s been easy for us to find motifs and pieces from the stories that really touch the heart for this collection. We hope that the reception in Sweden and Europe will be as warm as when we presented the products to The Astrid Lindgren Company and Ilon Wikland’s daughters”, says Madeleine Bobin Lindqvist, founder and owner of Storefactory.
This is the first Astrid Lindgren & Ilon Wikland collection by Storefactory. Plans are already in the works to launch a second collection for spring/summer 2024. “Chapter one” of the collection is now available at select retailers in Europe and online at storefactory.se
Interested in a collaboration with Astrid Lindgren & Ilon Wikland? Hit us with your idea by sending an e-mail to licensing@rightsandbrands.com
All images and video: © Storefactory
