A mug and a plate with accessories and a pile of cozy towels suggest that when the first chance arrives, it’s time to head where there’s sun and an option for a picnic and swim. “Beach Day” is the new summer seasonals collection by Moomin Arabia. The collection will become available globally on May 7, […]

This morning, the doors officially opened to the 62nd Bologna Children’s Book Fair in Italy — and Rights & Brands is excited to be present in the Licensing Hall. The Bologna Children’s Book Fair is an industry-leading event that has succeeded in bringing together a unique and diverse global audience thanks to 61 years of […]

Rebel Walls is introducing the visionary new collection “Newtopia” in collaboration with British artist Sam Wilde. Known for his artistry, storytelling, and world-building approach to the genre, Sam’s signature fine art patterns redefine modern interiors. This new collaboration is part of Rebel Walls’ “Meet a Rebel” concept, where established creators produce extraordinary wallpapers to inspire […]

The exhibition From Moomin to Chop Chop is a joyful and colourful celebration of the art of children’s book illustration. With works from the mid-1940s to the present day, the exhibition highlights four of the most beloved Nordic children’s book illustrators: Tove Jansson, Ilon Wikland, Pija Lindenbaum, and Linda Bondestam. The exhibition is open until […]

Embark on a journey through the Noisy Village, Troublemaker Street, and the mystical Mattis Forest. With one foot in Astrid Lindgren’s beloved tales and the other in Ilon Wikland’s enchanting illustrations, yarn producer Järbo now presents a unique collection of soft yarns, knitting kits, and patterns. Järbo, a traditional Swedish yarn manufacturer with roots dating […]

The Scandinavian luxury brand maxjenny! joins the Moomin 80th anniversary celebrations with a brand new capsule collection inspired by the first Moomin book, The Moomins and the Great Flood, published in 1945. Based in Copenhagen, acclaimed Scandinavian designer Maxjenny Forslund, known as the queen of prints, is the brains and creative behind the successful brand maxjenny! – a smart, cool, […]

The Bologna Licensing Awards has announced its shortlist for the 2025 edition, and two of Rights & Brands’ Moomin collaborations have been nominated! A key event in the international licensing industry, the Bologna Licensing Awards will take place during the Bologna Licensing Trade Fair/Kids (BLTF/K) from March 31 to April 3, 2025. One of the […]

2025 marks the 80th anniversary of one of the world’s most beloved children’s book characters – Pippi Longstocking. To honor this timeless icon, artist, songwriter, and producer Laleh has created a brand-new birthday song titled “Hurra!” to coincide with the celebrations. Since Astrid Lindgren introduced Pippi Longstocking in 1945, the character has inspired generations of […]

Moomin Café Shenzhen Cocopark features several of the most beloved Moomin characters in a wintery landscape. In addition to tasty treats such as baked goods and coffee, they also have Moomin products for sale. This new Moomin Café, made in collaboration with Rights & Brands Asia, brings the charm of Tove Jansson’s world to life. […]

Ekelund, Sweden’s oldest textile company, continues to push the boundaries of table settings, encouraging creativity and personal expression. With its new Stig Lindberg collection, Ekelund merges timeless design with Swedish craftsmanship, inspiring homeowners to mix and match textiles to create unique and vibrant expressions in their living spaces. Stig Lindberg remains one of Sweden’s most […]

MarMar Copenhagen’s new collection combines some the brand’s most popular styles with Moomin designs, making spring adventures comfortable and playful. Established in 2008, MarMar Copenhagen is a premium Danish children’s fashion brand known for its classic yet sophisticated designs with a unique twist. With a strong focus on functionality and durability, the brand ensures that […]

Get ready for a new Smurf adventure! The highly anticipated Smurfs movie is set to hit theaters in July 2025, bringing beloved blue characters back to the big screen. Today, the official trailer was released, starring global superstar Rihanna as Smurfette! Directed by Chris Miller (Trolls, The Lego Batman Movie), the new Smurfs film promises […]

[Stockholm, 5 February 2025] Renowned Scandinavian licensing agency Rights & Brands proudly announces its partnership with British artist Sam Wilde, acting as global master licensing agency. Sam Wilde is a multidisciplinary British artist who crafts unapologetically imaginative fine art patterns packed with personality and immersive detail. Known as a master of colour and illustration, Sam’s […]

On February 5, 2025, the artist Ilon Wikland turns 95. The birthday is celebrated with, among other things, a large exhibition at Waldemarsudde and a new edition of the autobiographical book The Long, Long Journey. It is over 70 years ago that the artist Ilon Wikland, then 24, walked into Astrid Lindgren’s office at Rabén […]

Danish fashion label Rue de Tokyo debuted its new Moomin collection during Copenhagen Fashion Week. A truly unique offering, as never-before-seen Moomin 80 anniversary artwork is embellished on Rue de Tokyo’s timeless and sleek designs. Launching in stores today, this unique collection celebrates the Moomin 80th anniversary with never-before-used, exclusive anniversary artwork creatively merged with […]

In August 2025, an exhibition celebrating the works of Stig Lindberg, the renowned master of 20th-century Scandinavian design, will open in Tokyo. This traveling exhibition will visit six major cities across Japan, showcasing approximately 300 pieces spanning Lindberg’s career, from the late 1930s to his final years. Swedish ceramicist and designer Stig Lindberg (1916-1982) remains one of […]

Moomin Arabia’s Moomin 80 anniversary releases continue with the new Party collection, which instantly elevates table settings to a celebration mood. The novelties are decorated with lively illustrations based on Tove Jansson’s Moomin drawings from the 1950s. The products become available on March 6, 2025 and will only be available until the end of the […]

Interested in getting the latest news about the Moomin brand and licensing? Rights & Brands now offers a monthly e-mail, ‘Moomin Mail’, with the latest updates regarding everything Moomin and opportunities with the brand. The Moomin Mail newsletter contains everything from brand highlights, new Moomin product launches from our licensees, artwork updates, Moomin activities around […]

In 2025, Pippi Longstocking, the most famous of Astrid Lindgren’s characters worldwide, turns 80. To celebrate the anniversary year, the campaign Be More Pippi has been launched. Astrid Lindgren’s Pippi Longstocking is not just the strongest girl in the world. She is a symbol of freedom, strength, kindness, courage and justice. A rebel who uses […]

Over fifteen years ago, Lindex launched its first collaboration with the Moomin brand. Lindex, a Nordic clothing brand founded in 1954 in Sweden, is one of Europe’s leading fashion companies. Lindex has approximately 440 stores in 18 markets and sales online worldwide through third-party partnerships. Lindex offers affordable fashion, and the assortment includes several different concepts […]