In June, artist Sam Wilde debuted Equi–II, an interactive fine art pattern exhibition, at the V&A in South Kensington, London. The installation formed part of the museum’s flagship programme, curated by Kristian Volsing and produced by Adonis Fuyana and Faunsia Tucker. Upon entering the exhibition, each visitor was given a wooden Frog Tessellation tile designed by Sam […]

The Wine and Spirits Collective continues its successful collaboration with the legacy of Swedish designer Stig Lindberg. Now introducing Berså Spumante Brut, a sparkling wine adorned with the timeless Berså pattern. In 2022, The Wine and Spirit Company launched Berså Terra Alta. The wine was the first to highlight a historic Swedish designer, Stig Lindberg. […]

Cath Kidston’s new autumn/winter 2025 Moomin range features floral patterns and dreamy illustrations. The colourful collection consists of a wide selection of fashion, accessories and homeware. The playful British lifestyle brand Cath Kidston, founded to “inspire the everyday optimist”, is launching its second Moomin collection. Featuring painterly florals, not-so-delicate ditsies and rich dreamscapes of fantastical adventures, […]

The Moomin brand continues to strengthen its position in the global licensing industry. In the latest Top Global Licensors Report, which ranks 150 leading licensed brands worldwide, Moomin has climbed from 42nd to 41st place. License Global, publisher of the annual report, confirmed that Moomin Characters, owner of the Moomin brand and the Tove Jansson […]

Moomin Arabia’s Festive Moments collection captures seasonal joy with magical items for gifting or keeping. Ice Swimming ceramics and decor add winter cheer and the Living Room collection features textiles, making the home cozier. The holiday season has never been merrier! The Festive Moments collection is so far the most extensive variety of items launched […]

With its dark colours and mysterious feel, this new collection from Martinex is something out of the ordinary. Moomin by Martinex Street was designed by Finnish fashion designer Mert Otsamo, known for his bold and innovative designs. The Moomin stories have many layers: from joy and excitement to sadness, fear, and gloominess. All of these […]

The GRAMMY-winning jazz pop sensation Laufey is a Moomin fan. The Icelandic-Chinese artist has grown up with the Moomins, and they still have a calming influence on her. A limited-edition enamel mug has now been released by Muurla to celebrate the singer’s special relationship with Tove Jansson’s stories. With over 4 billion streams, the composer, […]

Following the success of Snufkin: Melody of Moominvalley, Hyper Games is releasing a heartwarming new adventure inspired by the Moomin stories. This time, players join Moomintroll on a charming but cold winter journey. The game Moomintroll: Winter’s Warmth will be released in 2026, but can already be added to wishlists on Steam. The inspiration for […]

Moomin Arabia’s Moomin’s Day mug 2025 celebrates the first Moomin story, The Moomins and the Great Flood, with an adorable scene featuring Moomintroll and Moominmamma resting among ferns. The limited-edition mug will be available from August 9th, 2025 at 10.00 am (EEST) only as long as stock lasts. The new Moomin’s Day mug will be […]

The bubble tea brand CUPP is launching the UK’s first Moomin-themed bubble tea shop, perfect for boba and Moomin lovers alike. One is immediately transported into Moominvalley when stepping into the CUPP store on Park Row in Bristol. The store is full of scenes from Moominvalley and the menu is stacked with Moomin delicacies. The store-front […]

Acne Studios reprises its collaboration with Tove Jansson’s Moomins with the launch of a second 16-piece capsule collection for Fall/Winter 2025. Rooted in a shared Scandinavian heritage, the much-loved magical characters will appear in an Acne Studios capsule collection that includes jersey, denim, knitwear, and accessories adorned with Tove Jansson’s playful animations. Chiming with a […]

Today is Pippi Longstocking’s birthday! It’s been 80 years since Astrid Lindgren’s first book about Pippi was published, and celebrations are taking place all around the globe. The book was actually released in November 1945, but May 21 has become Pippi’s unofficial birthday – because that’s the day Astrid Lindgren gave the first manuscript to […]

Create a beautiful reading nook or a cozy nap spot with Moomin furniture from Kid’s Concept. The new collection helps you build a playful environment where children can be themselves, and that inspires them to play and relax. Kid’s Concept aims to enhance the beauty of toys and children’s furniture. Having previously launched products in […]

Discover a tasteful tribute to Swedish design and tradition created by the legendary designer and illustrator Stig Lindberg. Stig Lindberg by Fran&Co is a collection of confections in elegant packaging featuring Lindberg’s designs. Stig Lindberg by Fran&Co is a refined celebration of Swedish design and tradition, brought to life through the work of Stig Lindberg. […]

Skandibrand, a vibrant new pop-up shop, has arrived in Helsinki — bringing beloved Nordic stories to life! This exciting new retail concept, created by Rights & Brands, showcases iconic Nordic characters through a curated selection of books and products. On Thursday, May 1st, Skandibrand officially opened at Lasipalatsi/Glaspalatset, located in the heart of Helsinki and […]

Moomin Arabia’s celebrations of the Moomin 80 anniversary continue with the new Home at Last collection. It tells a story of being reunited for home and humanity, and invites us to come together for good: For each item sold, 1 € is donated to support the humanitarian work of the Red Cross. The collection will […]

Nordicbuddies’ latest apparel collection honors Tove Jansson’s first Moomin novel, Comet in Moominland. The designs intricately blend original illustrations with text passages from the book, highlighting Jansson’s artistry as both a writer and an illustrator. Comet in Moominland, published in 1946, centres around a comet approaching Moominvalley. As it’s the first Moomin novel, it introduces […]

Even if five-year-old Emil looks angelic, everybody knows he’s wild and stubborn, and gets up to more mischief than there are days in the year. He’s a clever and curious scatterbrain with an amazing gift for turning his God-fearing and respectable community in the county of Småland upside down. Authored by Astrid Lindgren, the books […]

Polarn O. Pyret now introduces its second drop in celebration of the Moomin 80th anniversary—and it features colorful moomintrolls. PO.P is a part of Moomin’s 80th anniversary and launched its first Moomin design collaboration this past autumn. The collection was a huge success and was also nominated for a Bologna Licensing Award. Now, the next […]

Scandinavian agency Rights & Brands continues its strong growth in the global licensing industry, securing the 19th position on License Global’s annual Top Global Licensing Agent Report. The Top Global Licensing Agents 2025 report celebrates the achievements of leading agencies, offering an annual snapshot of past accomplishments and emerging trends, as seen through the lens […]