8 October 2025

Rights & Brands and Moomin Characters are at Brand Licensing Europe

The 2025 edition of Brand Licensing Europe (BLE) has officially started in London. Rights & Brands and Moomin Characters are excited to once again participate in the event with our updated stand, A131.

With over 250 exhibitors across various sectors, including entertainment, sports, and art, BLE remains the largest licensing expo in Europe. Find R&B and Moomin at stand A131, where we showcase exciting Moomin news and highlight our other beloved Scandinavian brands.

The stand has received an update this year in correlation with the 2026 Moomin artwork theme ‘Comet in Moominland’. Comet in Moominland is a Moomin novel that was first published in 1946. The story centres around a comet that threatens to destroy Moominvalley.

BLE Program Features

On the first day, Rights & Brands and Moomin Characters’ CEO Roleff Kråkström participated in the panel discussion ‘Brand Development Through Storytelling’. The 30-minute session brought together key industry leaders to share their perspectives on how storytelling strategies are evolving and how brands can harness them to thrive in today’s competitive landscape.

Today, 08 October at 03:00 pm. Roleff Kråkström and Thomas Saurén, Sustainability and Content Manager at Rights & Brands, host the seminar ‘Rethinking Licensing’.

Brand Licensing Europe takes place from October 7 to 9 at ExCeL London.