Nordic design power strips from MyNolla combined with Teemu Järvi’s nature illustrations
9 January 2023
Nordic design power strips from MyNolla combined with Teemu Järvi’s nature illustrations
MyNolla Strip extension cords are equipped with changeable top sheets made of wood that now feature three recognizable animal figures from Finnish nature, illustrated by Teemu Järvi. The collection’s beautifully simplistic design and earthy tones reflect the uniqueness of Nordic nature.
The cooperation resulted in a collection of Nordic design power strips illustrated with familiar animal characters from Finnish nature. Järvi has illustrated the wooden top sheets of the internationally awarded MyNolla Strip design extension cord with well-known graphics of forest animals. The team at MyNolla is especially excited to collaborate with Teemu Järvi, because his nature-inspired illustrations are a natural fit with the wood material used in MyNolla’s design.
The collaboration originated from the partners’ love of nature and shared design background, which emphasizes bringing a calming nature experience into urban everyday life. The collection was implemented by fitting Järvi’s illustrations to MyNolla’s top sheets made of birch plywood, and it consists of three well-known characters from the Nordic forests: the Mysterious Bear, Charming Deer and Fox cub. Järvi’s way of spending a large amount of his time in nature and his observation of wild animals are very visible in the illustrations.
All three designs are available with both black and white extension cords, and the magnetically attached top sheets can be easily changed from one design to another for a variety of new looks.
Commitment towards responsible design
MyNolla’s products are designed for repairability, and all their individual parts can be reused and properly recycled. Emissions during production have been compensated with carbon sink projects in Finland.
Natural materials and sustainable development are also a key part of Järvi’s work. His illustrations are known for, among other things, various home textiles and household items, which emanate the Nordic experience of nature and humble approach to the environment. In addition to art, practicality and high quality are a part of each product. Together with MyNolla they share the desire to reduce unnecessary consumption and to offer consumers products that can withstand time and use.
“When MyNolla’s Miska Karvinen suggested cooperation, I was immediately interested, because MyNolla’s product idea is original, the product is well designed and the production is high quality and responsible. MyNolla’s extension cord is an eye-catcher in itself, when a bulk product usually bought at a hardware store has been made into a high-quality part of the interior. With an illustration, the extension cord becomes even more personalized and adds a feeling to it. The design is also very timeless, like my black and white illustrations,” says Järvi.
The MyNolla x Teemu Järvi Collection is now available to order from MyNolla’s online store and through selected retailers.
Interested in a licensing collaboration with Teemu Järvi? Hit us with your idea by sending an e-mail to licensing@rightsandbrands.com
