Sit comfortably wherever you go in the Softybag chair – The Smurfs edition
29 March 2023
Sit comfortably wherever you go in the Softybag chair – The Smurfs edition
Softybag, a leading manufacturer of inflatable loungers, has launched an exciting collaboration with the beloved blue creatures, The Smurfs. The partnership will see Softybag produce a range of Smurf-themed inflatable loungers, perfect for lounging around on a lazy summer day – or on a hike or ski hill.
The new Smurf-themed inflatable loungers are available in two designs, including the iconic blue color of the Smurfs. The loungers come in a child-size and feature prints of popular Smurf characters, making them a must-have for any fan of the franchise. The chair is also delivered in custom Smurf packaging, with a matching drawstring bag for storage.
Softybag is a Swedish company that was established in 2016. According to Softybag’s founders, the idea was born on a sunny day in Swedish Archipelago as an answer to the question “why wouldn’t you want to sit comfortably in nature?”
In addition to being stylish and fun, Softybag’s inflatable furniture is also incredibly comfortable and versatile. It is lightweight, easy to move around, and can be easily deflated and stored when not in use. This makes it an excellent choice for anyone who wants to add some extra seating or lounging options to their living space without sacrificing style or comfort.
The Smurfs have been entertaining audiences for over 60 years, and their cheerful and playful characters are a perfect fit for Softybag’s fun and colorful furniture. Whether it be at the beach, on a hike, in the ski hill, the Softybag chair is super easy to bring with you. When it’s time for use, the Softybag chairs inflate themselves. Just sweep the lounger in the air a few times and seal it by using a buckle – no need for any pumps or blowing. After use, just fold it back into the matching drawstring bag.
Softybag’s The Smurfs chairs are now available at retailers and on softybag.com.
Interested in a licensing collaboration with the Smurfs? Hit us with your idea by sending an e-mail to licensing@rightsandbrands.com
